A Conversation with Nicolas Freudiger, CEO of ID Genève

ID Genève is a Swiss watchmaker founded in 2020 on circular economy principles and is now a leader in the use of recycled and reused materials in the luxury market.

Watch straps made from the residue of the finest wines in the world. Watches that, when scratched or dented, can be heated back to their original form. These are two ways

Nicolas Freudiger and the ID Genève team are redesigning luxury through Swiss watches.

You can listen by topics or the full conversation below.

1. Getting to know Nicolas Freudiger, CEO of ID Genève:

2. How did ID Genève begin?

3. How are ID Genève watches made?

4. How do you communicate topics like recycling and reuse in the luxury market?

5. How did you create the Circular C watch model, built with regenerative carbon fibers that if scratched or dented and heated go back to their original form?

6. What have you learned from your first watch models that influenced your new Elements collection?

7. Where in the luxury market beyond watches do you see potential for disruption through circularity models?

8. What company in circularity would you shout out and what do they do?

9. What would you recommend we read or watch that has influenced your work?

Thanks Nicolas! Listen to the full conversation here.